Have you ever thought that a brochure can be one of the most powerful of all your marketing materials? That folded piece of paper can bring intense impact to your business' development. However, shabbily produced brochure can yield precisely the contrary. It can weaken the progress and slow down your company.

Having a brochure professionally designed and published is a key to winning in a packed marketplace. Taking the time to make sure that it presents all the key information in a way that is easily figured is something that only a professional can do.

For those who are just starting out in business, here's a truly great tip in producing a good brochure: go professional from day one. You may be tempted to do it yourself and just save the cost. But you should be aware that they are an investment, not an expense. Materials that are professionally produced will supply the reasons why you are in business in the first place: the clients and the cash flow to follow.

To make a brochure that stands out, you need to observe three important design rules.

1. Getting The Cover Right:

Brochures are quite passive tools, which is why you need something that will "talk" for you. The cover is your very own sales rep, whatever is on it will either be purchased or neglected by the readers so you need something that will stimulate people to read more.

The cover should answer the WIFM question - What's in it for me? Clients should be able to identify with the first page. They should be drawn to it, thinking that there might be something for them beyond its pages.

2. The Content:

After effectively inviting the readers to flip the pages, the brochure should hold the readers' attention a little bit more with its content. It should give the readers what they wish to see and, simultaneously, what you need to convey.

Ensure that all the big questions that a likely client will have about your product are answered in a way that gets them to call you for more selective information. Do not go into "overkill mode" and swamp them with too much information at this point.

3. Leaving Your Calling Card:

After grabbing their notice with the cover and providing them information with the content, give the readers something to hold onto by printing your company's contact number and address.

Having things like a toll-free number clearly shown (in big letters) can make a large difference. Having an email address is a clear bonus. Make sure these two are distinctly placed in large clear font type.

Giving your readers a an unmistakable call to action reason will finalize your brochure. Readdress the essential value of your service to them so that they get inspired to take action or buy something from your company. Remember, people will only buy something from you if they think that something is of significance to them.