Writing books is not everybody's cup of tea. So is publishing it and making sure it reaches a wider audience. It is not good enough that you spend years working at your book and have to have it lie in your computer. You need a good publisher who is able to print and publish your book with a very nice and attractive cover. Then the publishing house should be able to use your presence to promote and market the book across the world so that you and your book get the publicity it deserves.

Even the writer thinks of the profile of the audience and the segment that he wishes to address through the book and accordingly will target the story to the niche audience.

Readers are many kinds. There are young readers, older audience, those who read for recreational purpose, serious readers, those who read for information etc. You have all kinds of people who read.

By ensuring that you know the exact profile of your audience you are able to target your book releases and ensure that they get to know about the book well in advance.

To be able to cover the cost of publishing as well as to earn a decent profit on the book, it becomes essential that you market the book effectively and ensure that several copies get sold.

As the author you have a key role to play in marketing your book and therefore it is essential for you to understand how this is done and to participate in it earnestly.

Once you understand the aims and the methodology of the marketing campaign, all you need to do is to stay focused on the goals and follow the orders. Today professionals use online marketing as one of the main tools to help promote new book releases to the global audience.

Online marketing is a very innovative tool that helps you get into an interactive mode with the audience directly and works out to be very cheap mode of promotion too.